SSLs provide the security that is needed for your customers and you when you are taking payments online, as well as gathering personal information, transferring data, for logins, and securely browsing social media sites.
You’ll recognize a secure site by the locked padlock next to the url, as well as the https protocol. Secure sites boost consumer confidence.
When you come across a site without an SSL or where the certificate has expired, it can be disconcerting for some to see a message that says “this site is not secure.” You’ll also note the “unlocked” padlock.
Some people are even scared away from those sites never to return and often report the sites for being “malicious.” However, many of us know that there is nothing “wrong” or “malicious” with these sites and, as long as you are not submitting payment information, they are perfectly safe to visit.